Why a Leica lens is better than your lens...

Interesting video on the process of making lenses at the Leica factory. It's good that companies like Leica are still alive and able to carve out a niche amongst this swarm of digital camera manufacturers. I even read on LeicaRumours that they made a record profit of 248.9 million Euros last year, and they'll be able to pay shareholder dividends for the first time in over ten years!
I wish more of the great analogue camera companies would figure out a way to separate themselves from the rest of the pack. It breaks my heart to see them dying a slow death in the marketplace...